KrakenSenior Product Designer·Crypto & trading
Kraken had grown one product at a time — an exchange, an app, Pro, a wallet, a money app — and each looked and behaved like a different company. A customer who outgrew the simple app had to learn a new product to go further. I designed the whole range as one family: the same account, the same components and the same words, set to a different depth for each person.
Simple screens open on the one action most people came for; advanced controls appear in place when you reach for them, never behind a separate sign-up. Throughout, the design shows the risk first — fees, liquidation, and what you're signing — before the button. Verification is rebuilt around what each level unlocks, the first buy can be a single dollar, and the Pro terminal draws an order on the chart as a preview line before it is ever placed.
- Product design
- Design system
- Onboarding & KYC
- Mobile & web
- Data density
- Trading UX
- Prototyping
Live and clickable — explore it, or press “Play demo” inside for a guided tour.
Depth shouldn't mean danger. Across onboarding, the money app, the main app and Pro, the consequence is drawn before the action — fees and what you're signing on the review sheet, the estimated liquidation price stated as a number and drawn as a line that updates on every leverage tap. Advanced power stays one tap away, but it never arrives without the risk attached.
I’m always open to discussing new projects, creative ideas, or opportunities to be part of your visions. Just reach out!